Attracting business through ads, commercials, and discount programs are key elements in the equation for shaping a successful promotional campaign. But once a client arrives at your door, it is vital to a establish a strong relationship with them. One way to do this is by providing a positive and memorable experience for each person who visits your office, storefront, and/or website...AND through special events at commercial sites, event venues, and even the boss's home. The following list can help you review the effectiveness of your daily operation, as well as your strategic planning for success in branding and promotion.
The facility you will utilize may offer equipment and other materials that will lessen the strain on your budget and personnel. BUT, never assume that what you see on a walk-through will be present at the time of your event...Create lists/forms to track each area of operational need.
You've planned and reviewed many aspects of your event...which may be a repeat of past affairs, or something wholly new. One thing that many organizers overlook is designing the event's layout...let alone attempting some form of dry run. You can actually conduct a practice drill on a large format diagram of the event layout, or at least utilize a dry erase board. This can even become a fun exercise, utilizing chess pieces, or paper cutouts to represent people, equipment, etc. Such a practice will allow you to determine points for: check-in for vendors, staff, performs, and special events; reception area for last-minute gifts, donations, auction items.
Many things will occur unexpectedly during any event. Some are positive, like the unexpected attendance of of members of the media or the world of entertainment. Others, such as medical emergencies are not so pleasant, but must be planned for. One of the easiest items to overlook is taking photos and making videos. These images, with or without sound, can provide wonderful material for concurrent or future promotion. I think most of you may be aware that many book fairs provide live streaming images of their days' events!
POST EVENT SURVEYS AND EXPRESSIONS OF GRATITUDE.
Tablescape at a book event when I had only Prospect for Murder to offer Tucson mystery readers.
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