Branding Personal Workspaces

Too often we separate between our personal and professional lives, which leads to disharmony. One retail professional solved part of this dilemma by consistently wearing black. She accessorized basic black garments with a beautiful array of jewelry, scarves, belts, and jackets perfectly displayed on the ideal neutral background. A black shoe could be accented with a distinctive buckle; her hair might feature a flower or other adornment that reinforced other themes in her attire; when faded, an item was simply replaced.

A similar strategy can be applied to the physical spaces surrounding us. Please understand I'm not suggesting you surround yourself with a black-centered palette, but you can determine design elements you find appealing, and select colors, furniture and accessories that reflect your design aesthetic. Even if you're the manager or franchisee of an international brand, there should be some way in which to feature your personal style.

Located in Tucson, Arizona, my home reflects the style of much architecture in the Southwest. My design choices reflect a balance between the architecture and multi-cultural accents I've acquired during my life. Being married, I can't force every design element I may like on my husband. But overall, I've created a multi-cultural personal environment that friends, clients, and even interviewers find reflective of my personality and work...now if I can just catch up with the external elements...

Regardless of your preferred design and living style, try to be consistent. With today's focus on electronic communication, you may be more likely to visit with someone via a smartphone or the internet. Therefore, create at least one space from which you can project yourself in a manner that is harmonious with your desired aesthetic! The following images offer some ideas for simple projects you might undertake to move you forward on a path toward a homogenous blending of personal and professional environments.