Media Release Samples
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Maintaining regular contact with the media is one of the best habits you can develop! If you do this, especially in a creative way, they may take more interest when you call on them...
The following sample media releases are based on materials Imaginings designed for an event. I recommend that although media organizations may request email communication, sending hardcopy in addition to electronic distribution ensures a greater number of staff members at the media outlet will see your message. It also shows the seriousness of your desire for coverage. Hardcopy should be printed on the contact person's stationery, especially if their data differs from the event sponsor. Being sensitive to the demands placed on media outlets and providing broadcast media with releases in an industry-friendly format, enhances the chance of a positive response and enthusiastic coverage for the next event you promote!
GENERAL MEDIA RELEASE: For Immediate Release
WHAT: Opening Ceremony for Visiting Asian Art Exhibit
A Free Exhibit of Artistic and Spiritual Artifacts from Northern China
WHO: For Individuals, Groups, Families seeking a Unique Holiday Event
WHEN: Friday, December 1, 7:00 TO 9:00 p.m.
WHERE: ANY HALL, 123 Any Street, Tucson, Arizona
CONTACT: For more information, or to interview Dr. Any Man, call (520) 123-4567 or email AnyGroup@anyprovider.org.
Among this year’s myriad Holiday Festivals of Light, will be a unique opportunity to share in a FREE Inter-cultural Exhibit of beautiful wall hangings, a 10-foot statue of Kuan Yin, and hundreds of artifacts of the Taoist tradition. The event is part of a world tour of over 100 cities across North America, Asia, Russia, and the Pacific Rim. In addition to appreciating the beauty of a distant culture, visitors of all backgrounds have noted experiencing a sense of peace, love, and harmony. Regarding a similar show in Phoenix, Dr. Any Man, Founder of Any Group, the sponsoring organization, noted, “It was a life-enhancing experience, almost like visiting an ancient Chinese monastery.” Once the world tour is over, these rare artifacts will be returned to a private collection in London. If you, your family or organization want more information or wish to serve as greeters or volunteers for his celebration of universal love, please call (520) 123-4567, or write info@AnyGroup.com and visit www.AnyGroup.com to learn of other inspiring multicultural events.
BROADCAST MEDIA RELEASE: For Immediate Release
WHAT: Opening Ceremony for Visiting Asian Art Exhibit A Free Exhibit of Artistic and Spiritual Artifacts from Northern China WHO: For Individuals, Groups, Families seeking a Unique Holiday Event WHEN: Friday, December 1, 7:00 TO 9:00 p.m. WHERE: ANY HALL, 123 Any Street, Tucson, Arizona
CONTACT: For more information, or to interview Dr. Any Man, call (520) 123-4567 or email AnyGroup@anyprovider.org.
15-SECONDS: Seeking a unique holiday event? See a FREE Exhibit of Asian Art, Fri. to Sun., Dec. 1st to 3rd, Any Hall, 1234 Any Street, Tucson, where you'll see shimmering artifacts beneath beautiful wall hangings and a 10-foot Kuan Yin. Info? Call (520) 123-4567 or visit www.AnyGroup.com.
30-SECONDS: Among this year's holiday festivals of light will be a unique intercultural opportunity. This FREE Exhibit of artistic and spiritual art from Northern China will be Fri. through Sun, Dec. 1st through the 3rd, at Any Hall, 1234 E. Any Street, Tucson, Arizona. It will include shimmering artifacts beneath beautiful wall hangings and a 10-foot statue of Kuan Yin. During its tour, the exhibit has inspired a sense of peace, love and harmony. For info or to volunteer, call (520) 123-4567 or visit www.AnyGroup.com.
60-SECONDS: Seeking a memorable holiday event? Among this year's myriad festivals of light will be a unique intercultural opportunity. Enjoy a FREE Exhibit of Art from Northern China, Fri. through Sun., Dec. 1st through the 3rd, at Any Hall, 1234 E. Any Street, Tucson, Arizona. Included will be beautiful wall hangings, a 10-foot statue of Kuan Yin and shimmering artifacts of the Taoist tradition. Regarding a similar show in Phoenix, Dr. Any Man, Founder of A Group, the sponsoring organization, noted, "It was a life-enhancing experience, like visiting an ancient Chinese monastery." Once the tour is over, these rare artifacts will return to a private collection in London. If you, your family or organization want more information, or wish to serve as volunteers for this celebration of universal love, call (520) 123-4567, email info@AnyGroup.com, or visit www.AnyGroup.com to learn of other inspiring multicultural events.